How Permission Marketing Works? A peek into Seth Godin's tome Permission Marketing

"Permission Marketing" is a book written by marketing expert Seth Godin. The book was first published in 1999, and it presents a new approach to marketing that is based on gaining and maintaining the permission of the consumer, rather than interrupting them with unwanted advertising.

In the book, Godin argues that traditional forms of marketing, such as interruption-based advertising, are becoming less effective as consumers are increasingly able to ignore or avoid them. Instead, he advocates for "permission marketing," where businesses seek the permission of consumers to market to them through opt-in email lists, loyalty programs, and other forms of interactive marketing.

Godin argues that by gaining the permission of the consumer, businesses can build deeper and more meaningful relationships with them, which can lead to increased trust and loyalty. He also discusses the importance of providing value to the consumer through engaging content and personalized experiences.

The book also covers the importance of measuring and tracking the effectiveness of permission marketing campaigns, and the need to continually adapt and evolve to stay relevant to the consumers.

Overall, "Permission Marketing" is a thought-provoking and insightful read that provides a fresh perspective on how businesses can market to consumers in an age where people are bombarded with advertisements. It encourages marketers to shift their focus to building relationships with their audience and providing value to them, rather than relying on interruptive tactics.